NORTHERN LIGHTS DIRECT
Northern Lights Direct (NLD) is a marketing agency that provides consumer markerting services, with campuses in Chicago, Illinois and Toronto, Canada. NLD grows client's’ brand and drive results implementing brand-based direct response advertising solutions. Solutions range from creative production, digital and TV media fully backed by the power of the NLD DataCloud.
Two other constributors and I partnered with NLD’s Vice President to conduct a company wide training needs assessment to identify underdeveloped areas, challenges, and learner’s knowledge gaps. A custom assessment was designed and utilize to collect quantitative and qualitative data, which was presented to managment in the Full Analysis Data Report. In this report, my team and I strategized on an action plan of development for NLD’s staff members.
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